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The Resource Advanced Web metrics with Google Analytics, Brian Clifton

Advanced Web metrics with Google Analytics, Brian Clifton

Label
Advanced Web metrics with Google Analytics
Title
Advanced Web metrics with Google Analytics
Statement of responsibility
Brian Clifton
Creator
Subject
Genre
Language
eng
Summary
Learn to harness the full power of Google Analytics. Clifton shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Clifton, Brian
Dewey number
006.3
Illustrations
illustrations
Index
index present
LC call number
TK5105.885.G66
LC item number
C55 2012
Literary form
non fiction
Nature of contents
bibliography
Series statement
Sybex serious skills
http://library.link/vocab/subjectName
  • Web usage mining
  • Internet users
Label
Advanced Web metrics with Google Analytics, Brian Clifton
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 557-560) and index
Contents
Measuring success. Why understanding your web traffic is important to your business ; Available methodologies and their accuracy ; Google analytics features, benefits, and limitations --Using Google analytics reports. Using the Google analytics interface ; Reports explained --Implementing Google analytics. Getting started: initial setup ; Advanced implementation ; Best-practices configuration guide ; Google analytics customizations -- Using visitor data to drive website improvement. Focusing on key performance indicators ; Real-world tasks ; Integrating Google analytics with third-party applications
Control code
ocn760291069
Dimensions
24 cm.
Edition
3rd ed.
Extent
xxv, 574 p.
Isbn
9781118168448
Lccn
2011946306
Other physical details
ill.
System control number
(OCoLC)760291069
Label
Advanced Web metrics with Google Analytics, Brian Clifton
Publication
Bibliography note
Includes bibliographical references (p. 557-560) and index
Contents
Measuring success. Why understanding your web traffic is important to your business ; Available methodologies and their accuracy ; Google analytics features, benefits, and limitations --Using Google analytics reports. Using the Google analytics interface ; Reports explained --Implementing Google analytics. Getting started: initial setup ; Advanced implementation ; Best-practices configuration guide ; Google analytics customizations -- Using visitor data to drive website improvement. Focusing on key performance indicators ; Real-world tasks ; Integrating Google analytics with third-party applications
Control code
ocn760291069
Dimensions
24 cm.
Edition
3rd ed.
Extent
xxv, 574 p.
Isbn
9781118168448
Lccn
2011946306
Other physical details
ill.
System control number
(OCoLC)760291069

Library Locations

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      38.9234096 -76.9791283
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