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The Resource Branding For Dummies

Branding For Dummies

Label
Branding For Dummies
Title
Branding For Dummies
Creator
Subject
Summary
Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The answer lies in the power of branding. A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't.Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identityDeveloping logos and taglinesLaunching your brand marketing planManaging and protecting your brandFixing a broken brandMaking customers loyal brand championsFilled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards
http://library.link/vocab/creatorName
  • Chiaravalle, Bill
  • Schenck, Barbara Findlay
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Label
Branding For Dummies
Instantiates
Publication
Control code
OVERDRIVE:a058bca8-100d-4f43-bd30-ab178ec006bb
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780470124048
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Branding For Dummies
Publication
Control code
OVERDRIVE:a058bca8-100d-4f43-bd30-ab178ec006bb
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780470124048
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Martin Luther King Jr. Memorial LibraryBorrow it
      901 G Street NW, Washington, DC, 20001, US
      38.8986949 -77.0247823
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