Coverart for item
The Resource Hacking the electorate : how campaigns perceive voters, Eitan Hersh

Hacking the electorate : how campaigns perceive voters, Eitan Hersh

Label
Hacking the electorate : how campaigns perceive voters
Title
Hacking the electorate
Title remainder
how campaigns perceive voters
Statement of responsibility
Eitan Hersh
Creator
Subject
Language
eng
Summary
"This book is the most comprehensive study to date about the consequences of campaigns using "microtargeting" databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage with voters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters. Sometimes, state legislators pass laws about data collection for the very purpose of using government-collected personal data for their campaigns. The variation in data across the country means that campaign databases look different in different areas. Consequently, campaigns vary how they engage with voters in different areas because of the data that permit them to perceive voters' interests. Variations in data policy thus affect the kinds of electoral coalitions that campaigns build"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Hersh, Eitan
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Campaign management
  • Political campaigns
  • Voting
  • Campaign management
  • Political campaigns
  • Voting
  • United States
Label
Hacking the electorate : how campaigns perceive voters, Eitan Hersh
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction -- The Perceived Voter Model -- The Policy Roots of Elite Perceptions -- Campaign Perceptions Quantified -- The Perceived Partisan -- The Public Code of Racialized Electioneering -- Persuadable Voters in the Eyes of the Persuaders -- Voters Perceived In Social Networks and Consumer Files Conclusion
Control code
ocn898530309
Dimensions
24 cm
Extent
ix, 261 pages
Isbn
9781107102897
Isbn Type
(hardback)
Lccn
2014046688
Media category
unmediated
Media MARC source
rdamedia
Other control number
40025023787
System control number
(OCoLC)898530309
Label
Hacking the electorate : how campaigns perceive voters, Eitan Hersh
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Introduction -- The Perceived Voter Model -- The Policy Roots of Elite Perceptions -- Campaign Perceptions Quantified -- The Perceived Partisan -- The Public Code of Racialized Electioneering -- Persuadable Voters in the Eyes of the Persuaders -- Voters Perceived In Social Networks and Consumer Files Conclusion
Control code
ocn898530309
Dimensions
24 cm
Extent
ix, 261 pages
Isbn
9781107102897
Isbn Type
(hardback)
Lccn
2014046688
Media category
unmediated
Media MARC source
rdamedia
Other control number
40025023787
System control number
(OCoLC)898530309

Library Locations

    • Bellevue (William O. Lockridge) LibraryBorrow it
      115 Atlantic St. SW, Washington, DC, 20032, US
      38.8312359 -77.00939129999999
Processing Feedback ...