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The Resource Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath

Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath

Label
Made to stick : why some ideas survive and others die
Title
Made to stick
Title remainder
why some ideas survive and others die
Statement of responsibility
Chip Heath & Dan Heath
Creator
Contributor
Subject
Language
eng
Summary
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorName
Heath, Chip
Dewey number
302/.13
Index
index present
LC call number
HM1033
LC item number
.H43 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1973-
http://library.link/vocab/relatedWorkOrContributorName
Heath, Dan
http://library.link/vocab/subjectName
  • Social psychology
  • Contagion (Social psychology)
  • Context effects (Psychology)
Label
Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [259]-276) and index
Contents
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks
Control code
ocm68786839
Dimensions
22 cm.
Edition
1st ed.
Extent
291 p.
Isbn
9781400064281
Lccn
2006046467
Label
Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath
Publication
Bibliography note
Includes bibliographical references (p. [259]-276) and index
Contents
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks
Control code
ocm68786839
Dimensions
22 cm.
Edition
1st ed.
Extent
291 p.
Isbn
9781400064281
Lccn
2006046467

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