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The Resource Marketing to moviegoers : a handbook of strategies and tactics, Robert Marich

Marketing to moviegoers : a handbook of strategies and tactics, Robert Marich

Label
Marketing to moviegoers : a handbook of strategies and tactics
Title
Marketing to moviegoers
Title remainder
a handbook of strategies and tactics
Statement of responsibility
Robert Marich
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Marich, Robert
Dewey number
791.43068/8
Illustrations
illustrations
Index
index present
LC call number
PN1995.9.M29
LC item number
M37 2013
Literary form
non fiction
http://library.link/vocab/subjectName
  • Motion pictures
  • Motion pictures
  • Motion pictures
  • Motion pictures
Label
Marketing to moviegoers : a handbook of strategies and tactics, Robert Marich
Instantiates
Publication
Note
Includes index
Contents
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds
Control code
ocn777654639
Dimensions
24 cm.
Edition
3rd ed.
Extent
xi, 417 p.
Isbn
9780809331970
Isbn Type
(ebook)
Lccn
2012018745
Other physical details
ill.
System control number
(OCoLC)777654639
Label
Marketing to moviegoers : a handbook of strategies and tactics, Robert Marich
Publication
Note
Includes index
Contents
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds
Control code
ocn777654639
Dimensions
24 cm.
Edition
3rd ed.
Extent
xi, 417 p.
Isbn
9780809331970
Isbn Type
(ebook)
Lccn
2012018745
Other physical details
ill.
System control number
(OCoLC)777654639
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