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The Resource Microstyle : the art of writing little, Christopher Johnson

Microstyle : the art of writing little, Christopher Johnson

Label
Microstyle : the art of writing little
Title
Microstyle
Title remainder
the art of writing little
Statement of responsibility
Christopher Johnson
Creator
Subject
Language
eng
Summary
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963 October 12-
http://library.link/vocab/creatorName
Johnson, Christopher
Dewey number
808/.042
Illustrations
illustrations
Index
index present
LC call number
PE1421
LC item number
.J63 2011
Literary form
non fiction
http://library.link/vocab/subjectName
  • English language
  • English language
Label
Microstyle : the art of writing little, Christopher Johnson
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Use ambiguity for good, not evil
  • Say the wrong thing
  • SOUND:
  • Keep it simple
  • Give it rhythm
  • Play with poetic patterns
  • Make the sound fit
  • STRUCTURE:
  • Break the rules
  • Coin a new word
  • MEANING:
  • Make a play on words
  • Combine words artfully
  • Use grammar expressively
  • Repeat structures
  • Teach an old cliché new tricks
  • SOCIAL CONTEXT:
  • Evoke conversation
  • Establish a relationship
  • Create a microvoice
  • Be clear
  • Choose the right word
  • Paint a picture
  • Push buttons
  • Evoke specific situations
  • Zoom in on telling details
  • Tap into metaphor
Control code
ocn668194777
Dimensions
22 cm.
Edition
First edition
Extent
viii, 246 pages
Isbn
9780393077407
Lccn
2011007712
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Microstyle : the art of writing little, Christopher Johnson
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Use ambiguity for good, not evil
  • Say the wrong thing
  • SOUND:
  • Keep it simple
  • Give it rhythm
  • Play with poetic patterns
  • Make the sound fit
  • STRUCTURE:
  • Break the rules
  • Coin a new word
  • MEANING:
  • Make a play on words
  • Combine words artfully
  • Use grammar expressively
  • Repeat structures
  • Teach an old cliché new tricks
  • SOCIAL CONTEXT:
  • Evoke conversation
  • Establish a relationship
  • Create a microvoice
  • Be clear
  • Choose the right word
  • Paint a picture
  • Push buttons
  • Evoke specific situations
  • Zoom in on telling details
  • Tap into metaphor
Control code
ocn668194777
Dimensions
22 cm.
Edition
First edition
Extent
viii, 246 pages
Isbn
9780393077407
Lccn
2011007712
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Martin Luther King Jr. Memorial LibraryBorrow it
      901 G Street NW, Washington, DC, 20001, US
      38.8986949 -77.0247823
    • Tenley-Friendship LibraryBorrow it
      4450 Wisconsin Ave. NW, Washington, DC, 20016, US
      38.9476208 -77.0799279
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