Coverart for item
The Resource Socialnomics

Socialnomics

Label
Socialnomics
Title
Socialnomics
Creator
Subject
Summary
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly
http://library.link/vocab/creatorName
Qualman, Erik
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Label
Socialnomics
Instantiates
Publication
Control code
OVERDRIVE:68464b01-d9e5-4660-bdee-67d3bcde05d0
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780470522035
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
Socialnomics
Publication
Control code
OVERDRIVE:68464b01-d9e5-4660-bdee-67d3bcde05d0
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9780470522035
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Martin Luther King Jr. Memorial LibraryBorrow it
      901 G Street NW, Washington, DC, 20001, US
      38.8986949 -77.0247823
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