Coverart for item
The Resource The age curve : : how to profit from the coming demographic storm, Kenneth W. Gronbach, (sound recording)

The age curve : : how to profit from the coming demographic storm, Kenneth W. Gronbach, (sound recording)

Label
The age curve : : how to profit from the coming demographic storm
Title
The age curve :
Title remainder
how to profit from the coming demographic storm
Statement of responsibility
Kenneth W. Gronbach
Creator
Contributor
Narrator
Subject
Genre
Language
eng
Summary
In business, one thing is certain: what worked 15 years ago won't work today, and what works today will at some point in the future fall flat. Every 20 years or so a new generation is born, bound together by common wants, needs, motives, and events. As each generation ages, we all recognize that its members become ripe for consuming a changing array of products and services. But what most organizations fail to consider is that today's demand cannot be projected from yesterday's successes, because the one unchangeable and most dominant determinant of consumer demand is the size of the generation that is ripe for a given product or service. This groundbreaking book lets you in on the best ways to position your business to roll with changing populations of ripe consumers--including how to succeed despite the looming challenges posed by the relatively small Generation X, and leverage the explosive opportunities afforded by massive young Generation Y. With its simple yet profound insights (along with eye-opening examples of companies who succeeded or failed spectacularly in leveraging or weathering the demographic storm), The age curve will forever change the way you look at your business, and how you perceive the generational impact on the entire commercial (and political!) landscape. It will help you forecast far into the future with unprecedented clarity and accuracy and propel your business to entirely predictable long-term success
Cataloging source
TNH
http://library.link/vocab/creatorName
Gronbach, Kenneth W
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Max Bloomquist
http://library.link/vocab/relatedWorkOrContributorName
Bloomquist, Max
Series statement
Brilliance Audio on compact disc
http://library.link/vocab/subjectName
  • Target marketing
  • Consumer behavior
  • Marketing research
  • Demography
Label
The age curve : : how to profit from the coming demographic storm, Kenneth W. Gronbach, (sound recording)
Instantiates
Publication
Note
  • Unabridged
  • Compact disc
Capture and storage technique
digital storage
Configuration of playback channels
unknown
Control code
ocn233573582
Dimensions
4 3/4 in.
Dimensions
4 3/4 in. or 12 cm. diameter
Extent
5 sound discs (ca. 6 hrs.)
Groove width / pitch
not applicable
Isbn
9781423364504
Other physical details
digital
Specific material designation
sound disc
Speed
1.4m. per second (discs)
System control number
(OCoLC)233573582
Tape configuration
not applicable
Tape width
not applicable
Label
The age curve : : how to profit from the coming demographic storm, Kenneth W. Gronbach, (sound recording)
Publication
Note
  • Unabridged
  • Compact disc
Capture and storage technique
digital storage
Configuration of playback channels
unknown
Control code
ocn233573582
Dimensions
4 3/4 in.
Dimensions
4 3/4 in. or 12 cm. diameter
Extent
5 sound discs (ca. 6 hrs.)
Groove width / pitch
not applicable
Isbn
9781423364504
Other physical details
digital
Specific material designation
sound disc
Speed
1.4m. per second (discs)
System control number
(OCoLC)233573582
Tape configuration
not applicable
Tape width
not applicable

Library Locations

    • Bellevue (William O. Lockridge) LibraryBorrow it
      115 Atlantic St. SW, Washington, DC, 20032, US
      38.8312359 -77.00939129999999
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