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The Resource The leadership campaign : 10 political strategies to win at your career and propel your business to victory, Scott Miller, David Morey

The leadership campaign : 10 political strategies to win at your career and propel your business to victory, Scott Miller, David Morey

Label
The leadership campaign : 10 political strategies to win at your career and propel your business to victory
Title
The leadership campaign
Title remainder
10 political strategies to win at your career and propel your business to victory
Statement of responsibility
Scott Miller, David Morey
Creator
Contributor
Author
Subject
Language
eng
Summary
  • " The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world. Proven strategies to take control of the competitive dialogue and never let go. How to go for the win, the whole win, and nothing but the win for you and your company. "--
  • "The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1945-
http://library.link/vocab/creatorName
Miller, Scott
Dewey number
658.4/092
Index
index present
LC call number
HD30.28
LC item number
.M518 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Morey, David
http://library.link/vocab/subjectName
  • Business planning
  • Competition
  • Success in business
Label
The leadership campaign : 10 political strategies to win at your career and propel your business to victory, Scott Miller, David Morey
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn926743804
Dimensions
23 cm
Extent
224 pages
Isbn
9781632650436
Isbn Type
(paperback)
Lccn
2016001925
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • BK0017861916
  • (OCoLC)926743804
Label
The leadership campaign : 10 political strategies to win at your career and propel your business to victory, Scott Miller, David Morey
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
ocn926743804
Dimensions
23 cm
Extent
224 pages
Isbn
9781632650436
Isbn Type
(paperback)
Lccn
2016001925
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • BK0017861916
  • (OCoLC)926743804

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