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The Resource Ultimate guide to Amazon advertising, Timothy P. Seward

Ultimate guide to Amazon advertising, Timothy P. Seward

Label
Ultimate guide to Amazon advertising
Title
Ultimate guide to Amazon advertising
Statement of responsibility
Timothy P. Seward
Creator
Author
Subject
Language
eng
Summary
"Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns." -- Back cover
Cataloging source
DLC
http://library.link/vocab/creatorName
Seward, Timothy P
Dewey number
659.14/4
Illustrations
illustrations
Index
index present
LC call number
HF5548.32
LC item number
.S49 2019
Literary form
non fiction
http://library.link/vocab/subjectName
  • Amazon.com (Firm)
  • Electronic commerce
  • Selling
  • Internet advertising
  • Internet marketing
  • Amazon.com (Firm)
  • Electronic commerce
  • Internet advertising
  • Internet marketing
  • Selling
Label
Ultimate guide to Amazon advertising, Timothy P. Seward
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Stacking your brand's deck on Amazon -- How to control product and pricing on Amazon -- Getting started as a seller on Amazon -- Add products, then optimize your Amazon catalog listings -- Buy your way to the top: how advertising on Amazon drives higher organic rankings for your brand -- Fleshing out your Amazon business: objectives and measures -- Competitive analysis time -- Keywords and keyword research -- Campaign structure -- Getting started with sponsored products -- Build 'top of funnel' marketing momentum with sponsored brands -- For vendors only: product display ads -- Aggregate, analyze, and optimize -- Keyword optimizations -- Account and campaign-level optimizations -- Self-auditing -- Strategies for Amazon's prime day -- Extending your reach on and off Amazon -- Reporting for executives -- Hiring and advertising agency -- Amazon's secret formula for long-term winning -- Touthing the future of retail
Control code
on1083704022
Dimensions
26 cm
Extent
xviii, 214 pages
Isbn
9781599186382
Lccn
2019000875
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Ultimate guide to Amazon advertising, Timothy P. Seward
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Stacking your brand's deck on Amazon -- How to control product and pricing on Amazon -- Getting started as a seller on Amazon -- Add products, then optimize your Amazon catalog listings -- Buy your way to the top: how advertising on Amazon drives higher organic rankings for your brand -- Fleshing out your Amazon business: objectives and measures -- Competitive analysis time -- Keywords and keyword research -- Campaign structure -- Getting started with sponsored products -- Build 'top of funnel' marketing momentum with sponsored brands -- For vendors only: product display ads -- Aggregate, analyze, and optimize -- Keyword optimizations -- Account and campaign-level optimizations -- Self-auditing -- Strategies for Amazon's prime day -- Extending your reach on and off Amazon -- Reporting for executives -- Hiring and advertising agency -- Amazon's secret formula for long-term winning -- Touthing the future of retail
Control code
on1083704022
Dimensions
26 cm
Extent
xviii, 214 pages
Isbn
9781599186382
Lccn
2019000875
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Martin Luther King Jr. Memorial LibraryBorrow it
      901 G Street NW, Washington, DC, 20001, US
      38.8986949 -77.0247823
    • Palisades LibraryBorrow it
      4901 V St. NW, Washington, DC, 20007, US
      38.9183989 -77.0971728
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