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The Resource What Great Brands Do

What Great Brands Do

Label
What Great Brands Do
Title
What Great Brands Do
Creator
Subject
Summary
Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.Reveals the seven key principles that the world's best brands consistently implementPresents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brandsProvides tools and strategies that organizations can start using right awayFilled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.The EPUB format of this title may not be compatible for use on all handheld devices
http://library.link/vocab/creatorName
Yohn, Denise Lee
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Label
What Great Brands Do
Instantiates
Publication
Control code
OVERDRIVE:5ce9de60-0978-4954-a00c-a9f67f931ecd
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781118824337
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
What Great Brands Do
Publication
Control code
OVERDRIVE:5ce9de60-0978-4954-a00c-a9f67f931ecd
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781118824337
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Martin Luther King Jr. Memorial LibraryBorrow it
      901 G Street NW, Washington, DC, 20001, US
      38.8986949 -77.0247823
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