Bibliograph

The global code, how a new culture of universal values is reshaping business and marketing, Clotaire Rapaille

Type

Label

The global code, how a new culture of universal values is reshaping business and marketing, Clotaire Rapaille

Language

eng

Bibliography note

Includes bibliographical references (pages [269]-277) and index

Index

index present

Literary Form

non fiction

Main title

The global code

Nature of contents

bibliography

Oclc number

907060586

Responsibility statement

Clotaire Rapaille

Sub title

how a new culture of universal values is reshaping business and marketing

Table Of Contents

Part one. The global tribe : Who they are ; Where they live ; How they travel -- Part two. How they set the standards : The global code for beauty ; The global code for luxury ; The global code for pleasure -- Part three. Global codes : The global code for survival ; The global code for adaptability and change ; The global code for leadership -- Part four. The future of our planet : The global code for higher education ; The global code for millennials ; The great divide : the U-curve -- Conclusion : The satellite tribe

Classification

Creator