Bibliograph

Marketing for cultural organizations, new strategies for attracting and engaging audiences, Bonita M. Kolb

Type

Label

Marketing for cultural organizations, new strategies for attracting and engaging audiences, Bonita M. Kolb

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Marketing for cultural organizations

Nature of contents

bibliography

Oclc number

800036085

Responsibility statement

Bonita M. Kolb

Sub title

new strategies for attracting and engaging audiences

Table Of Contents

Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message

Classification