Bibliograph

Patron engagement and marketing products and services for public libraries, Marshall Breeding

Type

Label

Patron engagement and marketing products and services for public libraries, Marshall Breeding

Language

eng

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

Patron engagement and marketing products and services for public libraries

Nature of contents

bibliography

Oclc number

1298384582

Responsibility statement

Marshall Breeding

Series statement

Library technology reports,, v. 58, no. 2, 0024-2586

Summary

"This issue of Library Technology Reports (vol. 59, no. 2), 'Patron Engagement and Marketing Products and Services for Public Libraries,' provides an overview of the technology products currently available to support library outreach and marketing strategies. In response to public libraries' interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced. Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities. Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the strategic performance of the library and the effectiveness of its marketing efforts."

Table Of Contents

Introduction -- Making contact -- Privacy concerns -- Assembling a patron engagement ecosystem -- Additional resources

Classification