The Resource Branding : a very short introduction, Robert Jones
Branding : a very short introduction, Robert Jones
Resource Information
The item Branding : a very short introduction, Robert Jones represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in DC Public Library System.
Resource Information
The item Branding : a very short introduction, Robert Jones represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in DC Public Library System.
- Summary
- Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be
- Language
- eng
- Extent
- 1 online resource
- Note
- Previously issued in print: 2017
- Isbn
- 9780191814242
- Label
- Branding : a very short introduction
- Title
- Branding
- Title remainder
- a very short introduction
- Statement of responsibility
- Robert Jones
- Language
- eng
- Summary
- Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Jones, Robert
- Dewey number
- 658.827
- Illustrations
- illustrations
- Index
- index present
- Intended audience
- Specialized
- LC call number
- HF5415.1255
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- Series statement
- Very short introductions
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Brand name products
- Target audience
- specialized
- Label
- Branding : a very short introduction, Robert Jones
- Link
- http://dclibrary.idm.oclc.org/login?url=http://dx.doi.org/10.1093/actrade/9780198749912.001.0001
- Note
- Previously issued in print: 2017
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001701225
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9780191814242
- Isbn Type
- (ebook)
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Branding : a very short introduction, Robert Jones
- Link
- http://dclibrary.idm.oclc.org/login?url=http://dx.doi.org/10.1093/actrade/9780198749912.001.0001
- Note
- Previously issued in print: 2017
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001701225
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9780191814242
- Isbn Type
- (ebook)
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations.
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.dclibrary.org/portal/Branding--a-very-short-introduction-Robert/b_IBhco_gzQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.dclibrary.org/portal/Branding--a-very-short-introduction-Robert/b_IBhco_gzQ/">Branding : a very short introduction, Robert Jones</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.dclibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.dclibrary.org/">DC Public Library System</a></span></span></span></span></div>
