Coverart for item
The Resource Branding : a very short introduction, Robert Jones

Branding : a very short introduction, Robert Jones

Label
Branding : a very short introduction
Title
Branding
Title remainder
a very short introduction
Statement of responsibility
Robert Jones
Creator
Author
Subject
Language
eng
Summary
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Jones, Robert
Dewey number
658.827
Illustrations
illustrations
Index
index present
Intended audience
Specialized
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Very short introductions
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Brand name products
Target audience
specialized
Label
Branding : a very short introduction, Robert Jones
Link
http://dclibrary.idm.oclc.org/login?url=http://dx.doi.org/10.1093/actrade/9780198749912.001.0001
Instantiates
Publication
Note
Previously issued in print: 2017
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001701225
Extent
1 online resource
Form of item
online
Isbn
9780191814242
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Specific material designation
remote
Label
Branding : a very short introduction, Robert Jones
Link
http://dclibrary.idm.oclc.org/login?url=http://dx.doi.org/10.1093/actrade/9780198749912.001.0001
Publication
Note
Previously issued in print: 2017
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001701225
Extent
1 online resource
Form of item
online
Isbn
9780191814242
Isbn Type
(ebook)
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations.
Specific material designation
remote