Coverart for item
The Resource Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta

Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta

Label
Frenemies : the epic disruption of the ad business (and everything else)
Title
Frenemies
Title remainder
the epic disruption of the ad business (and everything else)
Statement of responsibility
Ken Auletta
Creator
Author
Subject
Genre
Language
eng
Cataloging source
YDX
http://library.link/vocab/creatorName
Auletta, Ken
Dewey number
659.10973
Index
index present
LC call number
HF6178
LC item number
.A895 2019
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising agencies
  • Advertising
  • Marketing
  • Advertising
  • Advertising agencies
  • Marketing
Label
Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
Instantiates
Publication
Copyright
Note
"With a new epilogue on Martin Sorrell, data, and other disruptions"--Cover
Bibliography note
Includes bibliographical references (pages 359-360) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror"
Control code
on1055679857
Dimensions
22 cm
Extent
373 pages
Isbn
9780735220881
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
Publication
Copyright
Note
"With a new epilogue on Martin Sorrell, data, and other disruptions"--Cover
Bibliography note
Includes bibliographical references (pages 359-360) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror"
Control code
on1055679857
Dimensions
22 cm
Extent
373 pages
Isbn
9780735220881
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

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