The Resource Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
Resource Information
The item Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in DC Public Library System.This item is available to borrow from 1 library branch.
Resource Information
The item Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in DC Public Library System.
This item is available to borrow from 1 library branch.
- Extent
- 373 pages
- Note
- "With a new epilogue on Martin Sorrell, data, and other disruptions"--Cover
- Contents
-
- The "perfect storm"
- "Change sucks"
- Good-bye, Don Draper
- The matchmaker
- Anxious clients
- "Same height as Napoleon"
- Frenemies
- The rise of media agencies
- The privacy time bomb
- The consumer as frenemy
- Can old media be new?
- More frenemies
- Marketing yak-yaks and mounting fear
- The client jury reaches its verdict
- Cannes takes center stage
- Mad men to math men
- Dinosaurs or cockroaches?
- Good-bye old advertising axioms
- "No rearview mirror"
- Isbn
- 9780735220881
- Label
- Frenemies : the epic disruption of the ad business (and everything else)
- Title
- Frenemies
- Title remainder
- the epic disruption of the ad business (and everything else)
- Statement of responsibility
- Ken Auletta
- Language
- eng
- Cataloging source
- YDX
- http://library.link/vocab/creatorName
- Auletta, Ken
- Dewey number
- 659.10973
- Index
- index present
- LC call number
- HF6178
- LC item number
- .A895 2019
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Advertising agencies
- Advertising
- Marketing
- Advertising
- Advertising agencies
- Marketing
- Label
- Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
- Note
- "With a new epilogue on Martin Sorrell, data, and other disruptions"--Cover
- Bibliography note
- Includes bibliographical references (pages 359-360) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror"
- Control code
- on1055679857
- Dimensions
- 22 cm
- Extent
- 373 pages
- Isbn
- 9780735220881
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Label
- Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
- Note
- "With a new epilogue on Martin Sorrell, data, and other disruptions"--Cover
- Bibliography note
- Includes bibliographical references (pages 359-360) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror"
- Control code
- on1055679857
- Dimensions
- 22 cm
- Extent
- 373 pages
- Isbn
- 9780735220881
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.dclibrary.org/portal/Frenemies--the-epic-disruption-of-the-ad/9a-70v6hSoY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.dclibrary.org/portal/Frenemies--the-epic-disruption-of-the-ad/9a-70v6hSoY/">Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.dclibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.dclibrary.org/">DC Public Library System</a></span></span></span></span></div>
