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The Resource HBR's 10 must reads on sales

HBR's 10 must reads on sales

Label
HBR's 10 must reads on sales
Title
HBR's 10 must reads on sales
Title variation
  • Harvard business review's 10 must reads on sales
  • On sales
  • HBR's ten must reads on sales
Contributor
Interviewee
Subject
Language
eng
Summary
"If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success."--
Member of
Assigning source
Provided by publisher
Cataloging source
MH/DLC
Dewey number
658.8/1
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF5438.4
LC item number
.H395 2017
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Zoltners, Andris A.
Series statement
HBR's 10 must reads series
http://library.link/vocab/subjectName
  • Sales management
  • Sales management
Label
HBR's 10 must reads on sales
Instantiates
Publication
Copyright
Note
  • "Bonus article: an interview with Andris Zoltners"--Cover
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Major sales: who really does the buying / by Thomas V. Bonoma -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy -- Match your sales force structure to your business life cycle / by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Larimer -- The end of solution sales / by Brent Adamson, Matthew Dixon, and Nicholas Toman -- Sellng into micromarkets / by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami -- Dismantling the sales machine / by Brent Adamson, Matthew Dixon, and Nicholas Toman -- Tiebreaker selling / by James C. Anderson, James A. Narus, and Marc Wouters -- Making the consensus sale / by Karl Schmidt, Brent Adamson, and Anna Bird -- The right way to use compensation / by Mark Roberge -- How to really motivate salespeople / by Doug J. Chung -- Bonus: Getting beyond "Show me the money" : interview with Andris Zoltners
Control code
ocn962230911
Dimensions
21 cm.
Extent
v, 176 pages
Isbn
9781633693272
Lccn
2016051347
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, maps,
Label
HBR's 10 must reads on sales
Publication
Copyright
Note
  • "Bonus article: an interview with Andris Zoltners"--Cover
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Major sales: who really does the buying / by Thomas V. Bonoma -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy -- Match your sales force structure to your business life cycle / by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Larimer -- The end of solution sales / by Brent Adamson, Matthew Dixon, and Nicholas Toman -- Sellng into micromarkets / by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami -- Dismantling the sales machine / by Brent Adamson, Matthew Dixon, and Nicholas Toman -- Tiebreaker selling / by James C. Anderson, James A. Narus, and Marc Wouters -- Making the consensus sale / by Karl Schmidt, Brent Adamson, and Anna Bird -- The right way to use compensation / by Mark Roberge -- How to really motivate salespeople / by Doug J. Chung -- Bonus: Getting beyond "Show me the money" : interview with Andris Zoltners
Control code
ocn962230911
Dimensions
21 cm.
Extent
v, 176 pages
Isbn
9781633693272
Lccn
2016051347
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, maps,

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