The Resource Making numbers count : the art and science of communicating numbers, Chip Heath and Karla Starr

Making numbers count : the art and science of communicating numbers, Chip Heath and Karla Starr

Label
Making numbers count : the art and science of communicating numbers
Title
Making numbers count
Title remainder
the art and science of communicating numbers
Statement of responsibility
Chip Heath and Karla Starr
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Understanding numbers is essential -- but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say "Wow, now I get it!" This book will help math-lovers and math-haters alike translate the numbers that animate our world - allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society
Cataloging source
CNNWP
http://library.link/vocab/creatorName
Heath, Chip
Dewey number
001.4226
Illustrations
illustrations
Index
index present
LC call number
  • P93.5
  • QA141.15
LC item number
  • .H43 2022
  • .H433 2022
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Starr, Karla
http://library.link/vocab/subjectName
  • Number concept
  • Number concept
  • Visual communication
  • Information visualization
  • Information visualization
  • Number concept
  • Visual communication
Target audience
adult
Label
Making numbers count : the art and science of communicating numbers, Chip Heath and Karla Starr
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 143-174) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly
Control code
on1262667431
Dimensions
22 cm
Extent
xix, 182 pages
Isbn
9781982165444
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Making numbers count : the art and science of communicating numbers, Chip Heath and Karla Starr
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 143-174) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Translate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly
Control code
on1262667431
Dimensions
22 cm
Extent
xix, 182 pages
Isbn
9781982165444
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

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