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The Resource Pre-suasion : a revolutionary way to influence and persuade, Robert Cialdini

Pre-suasion : a revolutionary way to influence and persuade, Robert Cialdini

Creator
Author
Summary
  • Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive
  • Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily successful ones? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Cialdini explains how the best communicators capitalize on "privileged moments for change, " in which audiences become receptive to a message before they experience it. Optimal persuasion is achieved through optimal pre-suasion. To change minds, savvy pre-suaders first change "states of mind." Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is to alter the audience's focus of attention just before requesting a relevant action. He draws on an array of studies and accounts, from successful online marketing campaigns to effective wartime propaganda efforts, illustrating how the artful channeling of attention leads to potent pre-suasion and positive outcomes.--Adapted from dust jacket
Language
eng
Work
Publication
Extent
xiii, 413 pages
Contents
  • Part 1: Pre-suasion: the frontloading of attention. Pre-suasion: an introduction ; Privileged moments ; The importance of attention ... is importance ; What's focal is causal ; Commanders of attention 1: the attractors ; Commanders of attention 2: the magnetizers
  • Part 2: Processes: the role of association. The primacy of associations: I link, therefore I think ; Persuasive geographies: all the right places, all the right traces ; The mechanics of pre-suasion: causes, constraints, and correctives
  • Part 3: Best practices : the optimization of pre-suasion. Six main roads to change: broad boulevards as smart shortcuts ; Unity 1: being together ; Unity 2: acting together ; Ethical use: a pre-pre-suasive consideration ; Post-suasion: aftereffects
Isbn
9781501152054
Instance
Label
Pre-suasion : a revolutionary way to influence and persuade
Title
Pre-suasion
Title remainder
a revolutionary way to influence and persuade
Statement of responsibility
Robert Cialdini
Title variation
Presuasion
Title variation remainder
a revolutionary way to influence and persuade
Creator
Author
Subject
Language
eng
Summary
  • Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive
  • Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily successful ones? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Cialdini explains how the best communicators capitalize on "privileged moments for change, " in which audiences become receptive to a message before they experience it. Optimal persuasion is achieved through optimal pre-suasion. To change minds, savvy pre-suaders first change "states of mind." Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini--all that's required is to alter the audience's focus of attention just before requesting a relevant action. He draws on an array of studies and accounts, from successful online marketing campaigns to effective wartime propaganda efforts, illustrating how the artful channeling of attention leads to potent pre-suasion and positive outcomes.--Adapted from dust jacket
Cataloging source
FMG
http://library.link/vocab/creatorName
Cialdini, Robert B
Dewey number
153.8/52
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
NLM call number
BF 637.P4
NLM item number
C565p 2016
http://library.link/vocab/subjectName
  • Influence (Psychology)
  • Persuasion (Psychology)
  • Influence (Psychology)
  • Persuasion (Psychology)
  • Psychology
  • 20160930 New List current
Label
Pre-suasion : a revolutionary way to influence and persuade, Robert Cialdini
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 235-394) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1: Pre-suasion: the frontloading of attention. Pre-suasion: an introduction ; Privileged moments ; The importance of attention ... is importance ; What's focal is causal ; Commanders of attention 1: the attractors ; Commanders of attention 2: the magnetizers -- Part 2: Processes: the role of association. The primacy of associations: I link, therefore I think ; Persuasive geographies: all the right places, all the right traces ; The mechanics of pre-suasion: causes, constraints, and correctives -- Part 3: Best practices : the optimization of pre-suasion. Six main roads to change: broad boulevards as smart shortcuts ; Unity 1: being together ; Unity 2: acting together ; Ethical use: a pre-pre-suasive consideration ; Post-suasion: aftereffects
Control code
ocn957465319
Dimensions
24 cm
Extent
xiii, 413 pages
Isbn
9781501152054
Lccn
2016298117
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Pre-suasion : a revolutionary way to influence and persuade, Robert Cialdini
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 235-394) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part 1: Pre-suasion: the frontloading of attention. Pre-suasion: an introduction ; Privileged moments ; The importance of attention ... is importance ; What's focal is causal ; Commanders of attention 1: the attractors ; Commanders of attention 2: the magnetizers -- Part 2: Processes: the role of association. The primacy of associations: I link, therefore I think ; Persuasive geographies: all the right places, all the right traces ; The mechanics of pre-suasion: causes, constraints, and correctives -- Part 3: Best practices : the optimization of pre-suasion. Six main roads to change: broad boulevards as smart shortcuts ; Unity 1: being together ; Unity 2: acting together ; Ethical use: a pre-pre-suasive consideration ; Post-suasion: aftereffects
Control code
ocn957465319
Dimensions
24 cm
Extent
xiii, 413 pages
Isbn
9781501152054
Lccn
2016298117
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Subject

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