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The Resource The attention merchants : the epic scramble to get inside our heads, Tim Wu

The attention merchants : the epic scramble to get inside our heads, Tim Wu

Creator
Author
Summary
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting, " and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants, " contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago."--Publisher information
Language
eng
Work
Publication
Edition
First edition.
Extent
x, 403 pages
Contents
  • A long lucky run
  • Not with a bang but with a whimper
  • pt. II.
  • The conquest of time and space :
  • The invention of prime time ;
  • The! prince
  • Total attention control, or the madness of crowds
  • Peak attention, American style
  • Prelude to an attentional revolt
  • The great refusal
  • Introduction:
  • Coda to an attentional revolution
  • pt. III.
  • The third screen :
  • Email and the power of the check-in
  • Invaders
  • AOL pulls 'em in
  • pt. IV.
  • The importance of being famous :
  • Establishment of the celebrity-industrial complex
  • The Oprah model
  • Here's the deal
  • The panopticon
  • pt. V.
  • Won't be fooled again :
  • The kingdom of content: this is how you do it
  • Here comes everyone
  • The rise of clickbait
  • The place to be
  • The importance of being microfamous
  • The fourth screen and the mirror of Narcissus
  • The web hits bottom
  • pt. I.
  • A retreat and a revolt
  • Who's boss here?
  • Epilogue: The temenos
  • Masters of blazing modernities :
  • The first attention merchants
  • The alchemist
  • For king and country
  • Demand engineering, scientific advertising, and what women want
Isbn
9780385352017
Instance
Label
The attention merchants : the epic scramble to get inside our heads
Title
The attention merchants
Title remainder
the epic scramble to get inside our heads
Statement of responsibility
Tim Wu
Creator
Author
Subject
Genre
Language
eng
Summary
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting, " and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants, " contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago."--Publisher information
Cataloging source
DLC
http://library.link/vocab/creatorName
Wu, Tim
Dewey number
659.1/042
Index
index present
LC call number
HF5811
LC item number
.W82 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Marketing
  • Consumer behavior
  • Advertising
  • Advertising
  • Consumer behavior
  • Marketing
Label
The attention merchants : the epic scramble to get inside our heads, Tim Wu
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 347-385) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • A long lucky run
  • Not with a bang but with a whimper
  • pt. II.
  • The conquest of time and space :
  • The invention of prime time ;
  • The! prince
  • Total attention control, or the madness of crowds
  • Peak attention, American style
  • Prelude to an attentional revolt
  • The great refusal
  • Introduction:
  • Coda to an attentional revolution
  • pt. III.
  • The third screen :
  • Email and the power of the check-in
  • Invaders
  • AOL pulls 'em in
  • pt. IV.
  • The importance of being famous :
  • Establishment of the celebrity-industrial complex
  • The Oprah model
  • Here's the deal
  • The panopticon
  • pt. V.
  • Won't be fooled again :
  • The kingdom of content: this is how you do it
  • Here comes everyone
  • The rise of clickbait
  • The place to be
  • The importance of being microfamous
  • The fourth screen and the mirror of Narcissus
  • The web hits bottom
  • pt. I.
  • A retreat and a revolt
  • Who's boss here?
  • Epilogue: The temenos
  • Masters of blazing modernities :
  • The first attention merchants
  • The alchemist
  • For king and country
  • Demand engineering, scientific advertising, and what women want
Control code
ocn934676297
Dimensions
25 cm
Edition
First edition.
Extent
x, 403 pages
Isbn
9780385352017
Lccn
2016010140
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40026456298
Label
The attention merchants : the epic scramble to get inside our heads, Tim Wu
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 347-385) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • A long lucky run
  • Not with a bang but with a whimper
  • pt. II.
  • The conquest of time and space :
  • The invention of prime time ;
  • The! prince
  • Total attention control, or the madness of crowds
  • Peak attention, American style
  • Prelude to an attentional revolt
  • The great refusal
  • Introduction:
  • Coda to an attentional revolution
  • pt. III.
  • The third screen :
  • Email and the power of the check-in
  • Invaders
  • AOL pulls 'em in
  • pt. IV.
  • The importance of being famous :
  • Establishment of the celebrity-industrial complex
  • The Oprah model
  • Here's the deal
  • The panopticon
  • pt. V.
  • Won't be fooled again :
  • The kingdom of content: this is how you do it
  • Here comes everyone
  • The rise of clickbait
  • The place to be
  • The importance of being microfamous
  • The fourth screen and the mirror of Narcissus
  • The web hits bottom
  • pt. I.
  • A retreat and a revolt
  • Who's boss here?
  • Epilogue: The temenos
  • Masters of blazing modernities :
  • The first attention merchants
  • The alchemist
  • For king and country
  • Demand engineering, scientific advertising, and what women want
Control code
ocn934676297
Dimensions
25 cm
Edition
First edition.
Extent
x, 403 pages
Isbn
9780385352017
Lccn
2016010140
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40026456298

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