Coverart for item
The Resource The internet trap : how the digital economy builds monopolies and undermines democracy, Matthew Hindman

The internet trap : how the digital economy builds monopolies and undermines democracy, Matthew Hindman

Label
The internet trap : how the digital economy builds monopolies and undermines democracy
Title
The internet trap
Title remainder
how the digital economy builds monopolies and undermines democracy
Statement of responsibility
Matthew Hindman
Creator
Author
Subject
Language
eng
Summary
The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online--and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else--and reveals what small players can do to survive in a game that is rigged against them. Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences--it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The Internet Trap shows why, even on the internet, there is still no such thing as a free audience
Cataloging source
YDX
http://library.link/vocab/creatorDate
1976-
http://library.link/vocab/creatorName
Hindman, Matthew Scott
Dewey number
303.4833
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Internet
  • Internet
  • Internet
  • Internet
  • United States
  • Informationsökonomie
  • Internet
  • Neue Medien
  • Politische Berichterstattung
  • Social Media
  • USA
Label
The internet trap : how the digital economy builds monopolies and undermines democracy, Matthew Hindman
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 205-224) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet
Control code
on1028165214
Dimensions
25 cm
Extent
xii, 240 pages
Isbn
9780691159263
Lccn
2018934031
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
The internet trap : how the digital economy builds monopolies and undermines democracy, Matthew Hindman
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 205-224) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Rethinking the attention economy -- A tilted playing field -- The political economy of personalization -- The economic geography of cyberspace -- The dynamics of web traffic -- Less of the same: online local news -- Making new stickier -- The "nature" of the internet
Control code
on1028165214
Dimensions
25 cm
Extent
xii, 240 pages
Isbn
9780691159263
Lccn
2018934031
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

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