Bibliograph

Small data, the tiny clues that uncover huge trends, Martin Lindstrom ; foreword by Chip Heath

Type

Label

Small data, the tiny clues that uncover huge trends, Martin Lindstrom ; foreword by Chip Heath

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Small data

Nature of contents

bibliography

Oclc number

944938640

Responsibility statement

Martin Lindstrom ; foreword by Chip Heath

Sub title

the tiny clues that uncover huge trends

Summary

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges

Target audience

adult

Classification