DC Public Library System

The automatic customer, creating a subscription business in any industry, John Warrillow

Label
The automatic customer, creating a subscription business in any industry, John Warrillow
Language
eng
Bibliography note
Includes bibliographical references and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
The automatic customer
Nature of contents
bibliography
Oclc number
881888121
Responsibility statement
John Warrillow
Sub title
creating a subscription business in any industry
Summary
"How smart companies can use subscriptions to win customers, increase cash flow, and ignite growth What do Zipcar, Netflix, and WhatsApp have in common? They are pioneers of the new subscription economy in which people pay automatically for much more than publications. John Warrillow, the acclaimed author of Built to Sell, offers a blueprint for winning subscribers for any kind of business. He explains, for instance, - The nine different subscription models and how to apply each in your business. - How Dollar Shave Club turned shaving into a subscription. - The secret psychology of selling a subscription. - The eight reasons why customers stop subscribing. Whether business owners want to transform their entire model into a recurring revenue engine or just pick up an extra 5 percent of automatic sales, they will find great insights and examples in Warrillow's book"--, Provided by publisher
Classification
Content
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