Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
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The instance Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta represents a material embodiment of a distinct intellectual or artistic creation found in DC Public Library System.
The Resource
Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
Resource Information
The instance Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta represents a material embodiment of a distinct intellectual or artistic creation found in DC Public Library System.
- Image
- https://secure.syndetics.com/index.aspx?type=xw12&client=sirsi&isbn=9780735220881&upc=&oclc=/LC.JPG
- Label
- Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta
- Title remainder
- the epic disruption of the ad business (and everything else)
- Statement of responsibility
- Ken Auletta
- Note
- "With a new epilogue on Martin Sorrell, data, and other disruptions"--Cover
- Bibliography note
- Includes bibliographical references (pages 359-360) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs or cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror"
- Control code
- on1055679857
- Dimensions
- 22 cm
- Extent
- 373 pages
- Isbn
- 9780735220881
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Record ID
- u1046517
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.dclibrary.org/resource/9a-70v6hSoY/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.dclibrary.org/resource/9a-70v6hSoY/">Frenemies : the epic disruption of the ad business (and everything else), Ken Auletta</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.dclibrary.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.dclibrary.org/">DC Public Library System</a></span></span></span></span></div>
