Words that work : communicate your purpose, your profits and your performance

The Resource Words that work : communicate your purpose, your profits and your performance
Label
Words that work : communicate your purpose, your profits and your performance
Title remainder
communicate your purpose, your profits and your performance
Statement of responsibility
Val Wright
Creator
Author
Subject
Language
eng
Summary
"Challenge the 'business as usual' rhetoric and create a stronger narrative in today's purpose-driven society with Words That Work. When a Broadway or West End show opens on its first night, everyone knows their lines. When it's time for the Super Bowl, the Olympics or World Cup, the athletes have prepared with precision. Yet in board rooms, company away days and conferences around the world, repeatedly leaders are starting off badly when millions in revenue are at stake. The most successful executives know that they need to invest their time in preparing in a thoughtful and intentional way to continuously improve their knowledge and communication skills so that they can effectively lead their organizations. Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time. But Words That Work does more than that. It calls on leaders to challenge the 'usual' business conversations. Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skilfully and persuasively"--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
658.4/5
Illustrations
illustrations
Index
index present
LC call number
HD30.3
LC item number
.W76 2022
Literary form
non fiction
Nature of contents
bibliography

Context

Context of Words that work : communicate your purpose, your profits and your performance

Work of

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