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Growth IQ, get smarter about the choices that will make or break your business, Tiffani Bova

Growth IQ, get smarter about the choices that will make or break your business, Tiffani Bova
Bibliography note
Includes bibliographical references and index
index present
Literary Form
non fiction
Main title
Growth IQ
Nature of contents
Oclc number
Responsibility statement
Tiffani Bova
Sub title
get smarter about the choices that will make or break your business
"Why do so many of the most promising businesses fail to achieve consistent, sustainable growth? Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. Bova determines that there are ten simple--but easily misunderstood--growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how: GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, GROWTH IQ is your map to charting the course of your company's future"--, Provided by publisher
Table Of Contents
The one thing is- it's never just one thing -- Path 1: Customer experience. Sephora: a beautiful experience ; Shake Shack: radical hospitality ; Starbucks: losing the soul of the past -- Path 2: Customer base penetration. Red Bull: a Thai pharmacist and an Austrian entrepreneur walk into a bar ; McDonald's: ready, set, breakfast ; Sears: uprooting retail -- Path 3: Market acceleration. Under Armour: sweaty t-shirts ; The Honest Company: better living through chemistry ; Mattel: toys will be toys -- Path 4: Product expansion. Kylie Cosmetics: keeping up with Kylie Jenner (#KUWKJ) ; John Deere: and the "beet" goes on ; Blockbuster: "Be kind, please don't unwind our business" -- Path 5: Customer and product diversification. Marvel: Superhero saves the day ; PayPal: banking on the future ; LEGO: coming apart, brick by brick -- Path 6: Optimize sales. Salesforce: four men and two dogs ; Walmart: the ultimate retail matchup ; Well Fargo: a rhyme is not a reason -- Path 7: Churn. Spotify: winning playlist ; Netflix: twenty years old (and counting) ; Blue Apron: too much on the plate -- Path 8: Partnerships. GoPro: adrenaline junkies ; Airlines: the friendly skies ; Apple: killing me swiftly -- Path 9: Co-opetition. Fiat Chrysler, BMW, and Intel: joining forces ; Wintel: attack of the clones ; Cisco-VMware-EMC: better together / -- Path 10: Unconventional strategies. TOMS shoes: heart and soul ; Lemonade Insurance: when life gives you lemons ; Grameen Bank in Bangladesh: on purpose -- Knowing when to jump -- Amazon case study: staying in day one
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