DC Public Library System

Japanese modern, graphic design between the wars, [text by] James Fraser, [edited by] Steven Heller, [art direction] Seymour Chwast

eng

Includes bibliographical references (page 130)

illustrations

no index present

non fiction

Japanese modern

bibliography

32779236

[text by] James Fraser, [edited by] Steven Heller, [art direction] Seymour Chwast

graphic design between the wars

With enticing visuals and a fascinating text, Japanese Modern: Graphic Design between the Wars is the first book to examine an often ignored period of Japanese graphic design. From the late 1920s to the mid-1930s, Japan was a burgeoning industrial state with a growing consumer culture that relied increasingly on commercial art to promote and sell its products. While adhering to its own distinctive artistic traditions, Japanese graphic design was nevertheless heavily influenced by Western styles, trends, and fashions - the most influential being art moderne, or art deco. Japanese graphic designers and art directors drew inspiration from Europe's master poster artists and typographers - particularly those in France and Germany. They also imported and assimilated elements of Bauhaus, constructivism, and futurism, and applied them to a variety of media, including posters, packages, brochures, advertisements, and magazines. Art moderne is perhaps best illustrated in the scores of department store posters produced during this time, while hybrids are seen in the ubiquitous collections of period matchbox labels. Tracing the introduction of this Western-influenced style through its most compelling movements and leading practitioners, this strikingly illustrated book presents a scintillating look at modern Japanese graphic design